Under Armour is launching an HPC in London in march. The objective is to create a disruptive, shareable and experiential OOH or DOOH concept for advertisement in London. The concept has to include the “The only way is through” message to tie it up and anounce the arrival of the HPC in London.
I came up with a social media format for Kornuit that they can use monthly or even weekly. The format can be used with different subjects like bonfires, a DIY rooftop cinema or a halloween party.
Spuiten en Slikken
Spuiten en Slikken asked me to come up with an idea to promote the "Spuiten en Slikken Sekstest" on social media. The Sekstest is a yearly episode where they test the knowledge of people about sex.